where should the analytics tracking code be placed in the html of a webpage for data collection?

The Analytics tracking code should be placed just after the opening <head> tag to before the closing </head> tag of your website in the HTML of a webpage for data collection.

Preview: Placed Google Analytics Tracking Code in HTML

<!DOCTYPE html>
<html lang="en">
      <meta charset="UTF-8">
      <meta name="viewport" content="width=device-width, initial-scale=1.0">
      <meta http-equiv="X-UA-Compatible" content="ie=edge">
      <title>HTML 5 Boilerplate</title>
      <link rel="stylesheet" href="style.css">
      <!--Start Google Analytics(Demo Code) -->
         (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
         ga('create', 'UA-XXXXX-Y', 'auto');
         ga('send', 'pageview');
      <!-- End Google Analytics -->
      <script src="index.js"></script>

Google Analytics Tracking Code in HTML: Where to Put It

In this quick tutorial, I’ll show you where to place Google Analytics Js code on HTML page and how to test it if it worked Arnie what do you think about GA punch alright let’s take a look at how to install Google Analytics code on an HTML page.

I’ll use C panels file manager but you can also use FTP software like FileZilla most hosting providers have cPanel so you should be good I’m now in my cPanel dashboard just click on file manager and then locate your HTML file and right-click on the file and choose edit here we have an HTML code for the simple page just find the closing head tag like this one then switch back to the tab with analytics by the way if you don’t know where the tracking code is in GA just go to admin here at the bottom left corner.

Then click on tracking info in the middle column and choose tracking code Arnie how does your tracking code look like cybernetic organism living tissue over metal endoskeleton and copied the whole code snippet and paste it just above the head closing tag one thing depending on how your website is built your head section might be in a separate file and keep in mind that this code has to appear on all pages that you want to track now.

Go back to analytics and press on send test traffic or you can open an incognito window with your website URL after a few seconds it should show that there is one active user on your website right now and that’s it you’ve just successfully installed Google Analytics (GA) on your HTML page.